First we can see the new Ikea ad:

And now, have you paid attention to the tagline? Have you seen the difference? There has been a change in the house ownership. Since two years ago, the swedish brand signed with this:

Now they’ve changed the tagline for welcome to the independent republic of MY home, said by [...]

After spending the last couple of weeks figuring my new gadget-friend out, I’ve came here to talk about monopolies in web 2.0

When I showed my HTC Magic (the Google cell phone) to my friends, one of them told me that Google has decreased its reputation because it seems that they are practicing monopolistic activities.
The thing [...]

And the best of all is that document was made by november. Enjoy the challenge.

You can watch this:

and this:

and that:

They seem to have been made using the same process, but I’m massively impressed and hugely hooked with cadbury film… why do we have this kind of different reaction?

A few months ago a friend and I went to the JWT CraftSkills in Warsaw.
We wanted to transmit our unique approach that we like to use in every project that we are involved in. We wanted to transmit this way of working to the participants of CraftSkills. Why does Salmon guide us in the planning [...]

I don’t usually do this kind of thing, but the friends from Chiringuito BBDO Barcelona (blog link) have discovered something really interesting:

Lo que España compra (blog link) is a blog that collects all the shopping lists that people forget in their shopping carts or baskets to find out what spaniards actually buy.
I spent a little [...]

Being logical with my projects I’ll write some of my posts in english, I hope that you don’t have any problems reading them, if you do, tell me and I’ll send you a spanish version.

Imagine you are at a wedding, or a birthday or some special occasion. When you leave the party you discover a [...]